During my last two years of college, I was elected as the Content Coordinator for the College Democrats of Ohio by other students from universities in Ohio, and my elected position was made for creating social media content for the College Democrats of Ohio's Instagram page.
Much of this work also dealt with typography manipulation, too. This organization was limited to 2 different typefaces and was not licensed to use any others. In order to keep the posts visually interesting and dynamic, I loved to manipulate the typeface (the italicized script typeface in particular) by connecting the spurs of the letterforms to create one long string of text or by adding a wave effect to the line of text.
Most of the projects I created were in the midst of the 2020 Presidential election and centered around incentives to get young college students to vote. We were dedicated to creating posts that were engaging enough to both get young people registered and to get them interested enough in politics to show up at the polls that November.
When I started my term there, the Instagram account had around a few hundred followers, most of which were those already engaged in politics. The account now, at the end of my second term, has grown to over 1,000, and one of our posts got well over 4,000 likes and even more impressions.
It was very rewarding being able to grow the following through design and get young people in Ohio registered to vote and gain an interest in American politics.